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Puredrive Croudcube Campaign | March 1-30 2026
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One of Puredrive’s key missions is to enable the home to be capable of harnessing nature and storing that energy for when needed - driving your energy bills to zero and relying less on large energy suppliers.
Puredrive Energy is Europe’s leading manufacturer of Duracell-branded solar battery systems, helping more households access affordable, reliable clean energy.
Based in the UK, we design and build advanced battery storage that works in real British homes and real tariffs. By combining proven engineering with smart AI energy management, we’re helping customers rely less on the grid and cut energy costs.
To go further, to do more, and to reach more homes, we need partners who share our belief in what’s possible. This is your opportunity to step into our story and help build a future that benefits us all.
The journey, it’s only just begun.
Britain’s energy infrastructure was built for a centralised system powered by fossil fuels. It was not designed for a future where millions of homes generate electricity, where electric cars charge overnight, and where heat pumps replace gas boilers.
That shift is now underway. The UK Government’s Clean Flexibility Roadmap notes that annual electricity demand is likely to at least double by 2050 as transport and heating electrify.*¹
“With more demand landing on an ageing network, the pressure on grid capacity, stability, and investment is only increasing.”
Mark Millar, CEO of Puredrive Energy
The 2022–2023 energy crisis showed how exposed households and businesses are to global gas prices.*² Energy bills have eased since their peak, but the House of Commons Library highlights that prices remain well above pre-crisis levels, and significant reductions are not expected to come easily.*³ Ofgem’s price cap has moved repeatedly over recent years, reflecting how quickly costs can rise and how difficult it is for households to plan.*⁴
The problem
Wind and solar are expanding quickly,*⁵ but generation does not always line up with demand. When the grid cannot absorb surplus electricity, clean power is curtailed.*⁶ Storage and flexibility solve that gap by shifting energy to when it is needed.*¹
UK policymakers and system experts have been clear on this point. Parliament’s Science and Technology Committee has said long-duration energy storage is essential for security of supply in a renewables-heavy system.*⁷ The same direction is reinforced by the government’s focus on flexibility as demand rises.*¹
Consumers are responding to the new reality. More homeowners want energy independence, protection from price shocks, and resilience when the grid is under strain.*² Residential solar is part of the answer, but without battery storage a household still exports surplus power cheaply and buys it back later at a higher rate.*⁸
Intelligent battery storage changes the equation. High-performance home and commercial systems let customers store solar energy, reduce grid reliance, and cut bills. They also set households up for the next phase of the market, where smart tariffs and flexibility rewards become normal.*⁹
This is the infrastructure shift happening behind the meter, and it is where Puredrive sits: building the systems that make renewable energy practical, reliable, and affordable in everyday life.
¹ UK Government – Clean Flexibility Roadmap
² International Energy Agency (IEA) – Global Energy Crisis 2022
³ House of Commons Library – Energy Prices Research Briefing
⁴ Ofgem – Energy Price Cap
⁵ Department for Energy Security and Net Zero – UK Renewable Energy Statistics
⁶ National Grid ESO – Curtailment & Constraint Payments
⁷ UK Parliament – Science and Technology Committee (Energy Storage Reports)
⁸ Ofgem – Smart Export Guarantee (SEG)
⁹ Ofgem – Smart Tariffs & Demand Flexibility Service
The Solution
Battery storage is increasingly recognised as a key enabler of the transition to a more digital, decentralised electricity system.*¹
As renewable generation expands and electrification of transport and heating accelerates, system flexibility and energy storage are playing a growing role in maintaining grid reliability and resilience.*² Without sufficient flexibility, higher renewable penetration and rising demand can place additional pressure on network infrastructure.*²
The Department for Energy Security and Net Zero (DESNZ) has identified flexibility and storage as important technologies for energy security and system stability.*¹ Policy and market reforms are continuing to evolve to support deployment and system integration.*¹ The commercial implication is clear: the UK energy system is placing greater value on flexibility, performance, and scalability.
Aligned with UK policy direction and market development.
The UK’s energy strategy places increasing emphasis on system flexibility and distributed energy resources.*¹ Distributed technologies, including residential battery storage, are recognised as contributors to reducing overall system costs and improving resilience when effectively integrated.*¹
At the same time, national capacity and flexibility procurement mechanisms continue to evolve, with sustained market participation in recent auction rounds.*⁵ This trend supports the long-term investment case for energy storage as part of the wider energy transition.
Puredrive delivers performance and integration designed to maximise value.
Our storage ecosystems are engineered for high efficiency, long service life, and integration with rooftop solar, EV charging, and intelligent energy management. The result is a lower total cost of ownership for homes and businesses, alongside the potential to unlock additional value through smart tariff optimisation and participation in flexibility services as these markets develop.*³
Independent research indicates that appropriately sized solar-plus-storage systems can improve the economics of behind-the-meter solar by increasing self-consumption and reducing exposure to peak retail pricing.*⁴
Puredrive is positioned to scale.
Our Duracell manufacturing licence combines a globally recognised consumer brand with scalable UK manufacturing capability. In practical terms, this supports partner confidence, streamlined onboarding, and reduced go-to-market friction as we expand capacity to meet demand. As storage adoption increases across the UK and Europe,*² this partnership is designed for disciplined growth and market expansion.
¹ DESNZ – Delivering a Smart and Secure Electricity System (2023)
² National Grid ESO – Future Energy Scenarios
³ Ofgem – Demand Flexibility Service / Smart Systems
⁴ International Energy Agency – Solar + Storage system value research
⁵ National Grid ESO – Capacity Market
⁶ House of Commons Library – Energy price research briefing
Now is a period of significant opportunity.
With ongoing policy support for flexibility,*¹ sustained energy price volatility,*⁶ and growing consumer interest in greater energy autonomy,*⁶ the market for integrated battery storage continues to strengthen. Puredrive’s products are built to support this transition — enabling homeowners to manage energy use more effectively, reduce exposure to price fluctuations, and participate in an evolving electricity market.
Puredrive operates a capital-efficient B2B model, supplying residential and light commercial battery storage through established wholesalers, specialist solar distributors, and accredited installer networks. This approach reaches end customers at scale without the high customer acquisition costs and slower conversion cycles typical of direct-to-consumer routes.
The UK solar and storage market is expanding, driven by electrification, grid constraints, and policy support for flexible, distributed energy. By leveraging trusted trade channels and installer relationships, we convert demand into contracted forward orders with strong visibility. The business has secured approximately £3m in forward orders, providing near-term revenue confidence and clear validation of product demand.
Business Model
Scalable
Our model is built to scale operationally and expand margin over time. Because we control manufacturing and product engineering, we can actively manage bill of materials, reduce supply chain exposure, and protect gross margin as volumes grow. As the licensed manufacturer for Duracell Energy across the UK and selected European territories, we pair a household-name brand with in-market speed, accelerating adoption while keeping cost discipline.
We are also building recurring revenue on top of the installed base to increase lifetime customer value and improve revenue quality. This includes:
Extended warranties and service packages
Remote monitoring and software-enabled optimisation
Grid services and flexibility participation
Future energy management integrations
This is well aligned with the direction of UK regulation and market design. Ofgem is actively standardising and strengthening flexibility markets through its Market Facilitator programme, alongside its Flexibility Digital Infrastructure work to increase participation for distributed assets.
Over time, that market structure supports a shift from one-off hardware transactions toward a hybrid hardware plus recurring revenue platform, improving predictability, increasing lifetime value per customer, and supporting stronger long-term valuation multiples.
Summary
Puredrive combines:
Contracted forward revenue (£3m pipeline visibility)
Asset-light route-to-market via established B2B channels
Strong gross margin potential through manufacturing control
Expanding recurring revenues enhancing lifetime value
Exposure to a structurally growing energy storage market
This positions the company for scalable growth in the UK and European energy storage sectors, while building long-term enterprise value beyond one-time product sales.
